GuidePractice GrowthReferral development: the growth channel most practices leave to chanceReferrals are treated as weather — something that happens to the practice. They are a manageable channel with measurable behaviour, and the practices that manage it grow without buying anything.9 min read·Read
GuidePractice GrowthStarting an independent urology practice: the first eighteen monthsMost start-up plans get the clinical model right and the cash-flow model wrong. A sequenced view of credentialing, capital, capacity and the revenue gap you have to survive.14 min read·Read
GuidePractice GrowthAdding a service line: the questions to answer before the capital requestIn-office procedures, imaging, pathology, pelvic health and infusion all get pitched as growth. A structured way to separate the ones that fit your practice from the ones that fit someone's brochure.11 min read·Read
GuidePractice GrowthWhen does adding a provider actually pay for itself?A structured way to think about the second urologist, the first APP, and the difference between a capacity problem and a demand problem.10 min read·Read
ExplainerPractice GrowthThe second location: coverage maths before real estateA satellite office is usually sold as market expansion and paid for as a staffing problem. What to model before you sign.8 min read·Read